You can’t prepare for a crisis
while you’re having one.

When a crisis occurs... either man-made or an act of nature... the rules of the game that govern normal media contact change dramatically. That chain of events will quickly overwhelm most any business if they are not prepared.

We define the word “crisis” this way:

  • There’s been a serious injury or death
  • Significant environmental damage
  • Widespread destruction of property
  • Charges of sexual harassment or creation of a hostile workplace
  • An event that could jeopardize your ability to continue doing business

Creating a Crisis Communications Plan and then preparing your people to execute on that plan gives you a chance to make it through a catastrophic event with your reputation intact.

Rockford Gray works with communications teams to prepare them in the event that a crisis occurs. In addition to helping companies put together a workable Crisis Communications Plan, we conduct Crisis Simulations for members of the crisis team. This workshop includes:

  • Rules of Engagement with the media in a crisis
  • First hour response
  • “Buy Time Statement”
  • Fact finding
  • Message creation
  • Mock interview/news conference

The simulation is video-taped and critiqued. The workshop builds confidence in both spokespersons and crisis team members.

Rockford Gray also gives guidance to clients in dealing with sensitive issues and crisis situations. Our advice is based on real-world experience as members of the media, and as consultants who help guide clients through some of the most difficult times they will ever face. Think of it as reputation insurance for your organization.

Contact Rockford Gray to discuss your readiness for a communications catastrophe.