As with any part of your organization’s communications: if blogging is not managed by you... then someone else will take charge.
Coverage on the internet and in blogs can be as important as the mainstream media in influencing the reputation of your organization. There are many audiences and participants on blogs, including members of the media.
Most people in PR tend to focus on large audiences first: newspaper readers and television viewers as an example. In the blogosphere it is important to be aware of little audiences because they can take an issue and turn it in to something very big... very quickly.
Understanding how to monitor and influence what is said about your organization on the internet is another important piece in the foundation of any good communications strategy.
Rockford Gray’s Blog Workshop gives participants important background in how blogs are moving the needle on media relations. The session includes several instructive components, including:
- The foundations of successful blogging
- Monitoring relevant blogs
- The bloggers Code of Conduct
- How the media participates in blogs
- Impactful Case Histories
- How to use blogs in a crisis
The workshop also gives participants an interactive experience through Rockford Gray’s On-line Blogging Demonstration that includes hands-on participation in a blogging experience. This portion of the workshop is conducted in real-time on a non-public URL. The session is customized around real-world situations. It creates a record that can be critiqued by our consultants during the workshop. It also allows for participant to take part from remote locations.
Contact Rockford Gray for a consultation on your organization’s Blog Workshop.